Search engine optimization techniques have undergone a sea of change over the years, reflected in link building methodologies. Search engines are too smart to be fooled by expired SEO techniques like cloaking, keyword stuffing, hidden text and doorway pages, for which you will suffer the consequences.

Search engine optimization techniques have undergone a sea of change over the years, reflected in link building methodologies. Search engines are too smart to be fooled by expired SEO techniques like cloaking, keyword stuffing, hidden text and doorway pages, for which you will suffer the consequences. Link building today is about creating quality content, promoting it carefully, and getting others to share it.

Link building in 2010 has witnessed a paradigm shift. It is not just about quality content, it is about getting that content noticed! Your content needs to be exposed to your target audience. In other words, you should know to market your content to your audience. Here?s how: try to get your links on the front page of social news websites like Digg and Reddit. Getting on Reddit?s homepage can generate enormous traffic to your website and ditto for Digg! It leads to tremendous brand exposure, and will help your site reach out to other social networks, communities and forums online.

Write original articles and submit quality links to these sites to popularize your website. Link building in 2010 is about creating links naturally and smartly, and link baiting can help you build natural links and drive quality traffic to your site. You have to naturally entice backlinks to your site using social networking tools like MySpace, LinkedIn, Facebook, Twitter, blogging and forum discussions. And that, is the amber nectar of link building in 2010.

Link building has undergone drastic changes with the advent of social media. Popular social network marketing methods like blogging, article selling, can help you popularize your website, whilst creating backlinks to your site that search engines love ? they cannot get enough out of social networking. As far as 2010 is concerned, it is not just enough to create unique content. You require a reliable platform to share this content, and market your content effectively. You need to attract links and you can?t just attract links on our own merit. You need to push your content and make it visible online, and get others to share it.

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Sam Green is the author of this article on link building 2010.
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