It is clear to see to most knowledgeable web users that the evolution of search engine optimization techniques happens faster than anything else on the internet. Web coders and designers are in a constant battle with search engines to relentlessly pursue that final goal of all conquering search results. What this has meant is that there is now a number of ways that search engine rankings and results can be cultivated to your needs – if you have the required time, knowledge and/or money.

Now we are into 2011, it is important to get an idea of what is working now and what techniques are beginning to become effective so that you can make the most out of your time and not waste it concentrating on ineffective methods of SEO. Compiled below is a list of trends you should expect to see during 2011.

Social Network Marketing And Social Media Optimization – It is quite plain to see even from the least internet savvy people that marketing products on social networking sites is something every company must consider. With Facebook in particular now surpassing 600 million active users, that kind of worldwide brand exposure could only be equaled by putting up a giant billboard on the moon. Over the last few years we have seen increases in popularity across the board with regards to social networking and it is more than likely that these increases will only continue at least for the next few years. What this means is that if a company is ignoring the free marketing format that is social networking, they could see themselves floundering when search engines catch up and adapt their algorithms to include personalized recommendations from social networking sites.

Website Optimization – In recent years SEO has been taking the easy option of off-site internet exposure (backlinks) through blog posts and articles whilst not ignoring but certainly not concentrating on the more difficult process of on-site optimization; this is going to change. On the face of it, on-site optimization is not particularly difficult to do, but it is difficult to perfect. It requires making sure that webpage load times are not overly high and the meta-tags used are appropriate for the content. Why will this change? Because Google wants it to, that’s the simple answer.

Twitter – Whereas 2009 and 2010 saw a massive increase in marketing through the Facebook medium, it is expected that 2011 will bring Twitter to the forefront, or at least close to the forefront, of social network marketing. The end of last year saw a surge in marketing campaigns through Twitter and it is likely due to increase due to the benefits of Twitter over Facebook. Twitter is a real-time social networking site, when somebody uploads text, their followers are informed immediately; not in an hour, not when they get home and check their emails, immediately. The benefits in marketing terms is tremendous as with the function of re-tweets, a promotional message can be communicated to a much larger number of people in a much smaller amount of time compared to other social networking sites.

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