Your complete guide to link building in 2010
Link building and SEO have undergone a paradigm shift which is plain to see. Expired SEO tactics like cloaking, bulk directory submissions, keyword stuffing, hidden text and doorway pages, are widely penalized, whereas web 2.0 strategies are the darling of search engine algorithms.
Link building and SEO have undergone a paradigm shift which is plain to see. Expired SEO tactics like cloaking, bulk directory submissions, keyword stuffing, hidden text and doorway pages, are widely penalized, whereas web 2.0 strategies are the darling of search engine algorithms. It is no longer just about quality content, but about getting that quality content noticed, and shared. This is where social bookmarking and social networking come into the equation.
To fully exploit the power of social news sites, write original articles and submit quality links to popularize your website. Link building in 2010 is about creating links naturally and smartly, and article writing is a great way to drive quality traffic to your site and entice readers to create backlinks, by sharing your content with other users. An excellent way of achieving this is by getting your links posted on the front page of social news websites like Digg and Reddit, also giving you quality backlinks. These can generate high volumes of traffic to your web site. Social news websites will also help your site reach out to other social networks, communities and forums online.
Social network marketing tools like MySpace, LinkedIn, Facebook, Twitter, blogging and forum discussions are extremely useful in this respect. Social bookmarking is the hot topic in SEO link building in 2010, but your campaign will only be as valuable as your content is enticing. Be original, and write something that your users will want to share, perhaps even a little controversy is allowed in this form of link baiting.
In summary, the message is simple: market your content effectively and attract links. Create a platform to catapult your site and content into limelight. Push your content and make it visible online.
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Sam Green is the author of this article on link building 2010.
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